What Is Contextual Marketing and Why Should I Use It? (1)

Contextual marketing is easy to understand if you think about how it focuses entirely on using content for marketing your products and services. Contextual marketing usually means that you are creating content for your site, using specific keywords so that the advertisement platform delivers the ads of interest to your customers.

For example, if you are using Google AdWords, it will deliver to your audience ads based on the content using the keywords in the content to trigger the right ads. This can be planned and it can also happen in real time if you pay attention to how you can relate current happenings and events to your content marketing.

Using as much of both planned and unplanned contextual marketing will boost your business.

Ensures Your Messages Is on Point

When you focus on contextual marketing, it means that you are focusing on your audience’s intent. Instead of bombarding your audience with generic messages you can create more targeted messages that better align with what your customers intent is because the content is based on their desires and behavior.